Patagonia accelerates environmental activism platform - Activate World

Patagonia accelerates environmental activism platform

Outdoor company Patagonia is matching donations to grassroots environmental organizations through its Action Works platform as a unique way to fight climate change. Through December 31, the brand is matching donations up to $10,000 per individual, per transaction, and up to $10 million overall. 

Lunchtime Conversations:

  • Patagonia has been working to impact the planet positively for four decades. Are you a Patagonia customer as a result of their activism? How can consumerism support positive social actions?
  • In 2016, Patagonia donated the entire $10 million they made in Black Friday Sales to grassroots environmental groups. What are other innovative ways that businesses can use Black Friday as an opportunity to take climate action?
  • What can concerned citizens do to counter the actions of the current politics of pulling out of the Paris Climate agreement, cutting funding for the Environmental Protection Agency, and outright denial of the impacts of climate change?


  • Through the Action Works digital platform, users can volunteer skills and time, sign petitions, discover local events, and donate money to nearby causes.
  • Patagonia already donates one percent of its sales to small scale environmental groups in the US, alongside revenue it makes from Black Friday sales.
  • The Company gained world headlines in 2017 for filing a lawsuit against the President of the United States of America, Donald Trump, for illegally reducing the size of two National Monuments.


In early 2018, Patagonia Action Works was launched in the U.S. to informpeople of local activism opportunities in the categories of land, water, climate, communities, and biodiversity, so they can easily take action and help preserve the planet.

This past September, the Action Works platform was launched across Europe partnering with environmental NGOs such as Germany-based Euronatur, Meine Landwirtschaft, and Grüne Liga. It comes at a time of unprecedented environmental threats and an increasing demand from the German public, politicians, and businesses for urgent action to address the climate crisis.

The company’s support of grassroots environmental organizations around the world is more than $110 million through its 1% for the planet initiative. Last year, Patagonia also donated the $10 million it saved in taxes, thanks to what CEO Rose Marcario called President Trump’s irresponsible tax cut.

In a blog post last week, Marcario wrote that being faced with the daunting statistics of climate change is enough to make anyone feel helpless, but echoing company founder Yvon Chouinard, she added that the best antidote for that is action. 

“We believe giving modest grants to thousands of grassroots groups around the globe makes real change possible,” she wrote. “We gave to Save the Blue Heart of Europe and supported a small band of women from a village in Bosnia-Herzegovina who occupied a bridge for 18 months and prevented two dams from destroying their wild river. The Park County Environmental Council were among our grantees. They worked against exploratory gold mining in the northern entrance of our beloved Yellowstone National Park. That work resulted in a court ruling that invalidates the exploration license—a significant victory to protect Yellowstone from new mining development. We gave to the Oregon Natural Desert Association, and recently, Senators Wyden and Merkley introduced a bill to protect over 1.1 million acres of public land as wilderness in Oregon.”

Sources: 1BusinessWorldFast Company, Mashable, Medium

Photo by Tim Foster on Unsplash