delivers Magna Carta for responsible data practices - Activate World delivers Magna Carta for responsible data practices

Storyline: has announced a data-focused Magna Carta for corporations around the world to use as a guide for responsible data practices and digital ethics. The company wants to change the way we share data by giving people legal ownership with contractual enforcement handled using blockchain technology. The first area of focus is medical data with the #My31 app debuting earlier this year. was behind the creation of the 31st Human Right and the #My31 movement, empowering people to own their data as property. The leadership team includes over two dozen senior executives from Fortune 500 companies, academic scholars, and senior policy advisors from North America, Europe, Australia and Africa.

The current United Nations Declaration of Human Rights includes 30 core principles adopted by the United Nations on December 10, 1948 and bestowed to every human at birth.The startup is exploring the idea of making data ownership the 31st human right central to its approach and how it markets the service.

 In October, Apple CEO Tim Cook spoke about the need for new digital privacy laws in the United States, warning that the collection of huge amounts of personal data by companies is harming society.  Speaking at a privacy conference in Brussels, Cook said that modern technology has led to the creation of a “data-industrial complex” in which private and everyday information is “weaponized against us with military efficiency.” He added that this process doesn’t just affect individuals, but whole societies.

Our inherent human data is being bought and sold without our consent, authorization, consideration, or compensation. will allow people to control and manage consent, authorization and commercial use of their personal information via a permissioned blockchain-based data marketplace supporting millions of users.


  • Data privacy is a hot topic this year with escalating data breeches compromising 4.5 billion records in the first half of 2015. The human data marketplace represents an estimated $150B to $200B annually. 
  • The app uses the blockchain as an enforcement component for these rules. 
  • chose Hyperledger Fabric as its underlying blockchain technology running on the IBM cloud.

Quest and Actions (Q&A)

  • Data defines almost every aspect of our lives. How can business leaders ensure their companies follow responsible and ethical data practices?
  • Could the Hu-manity service create a new business model by providing data brokers and pharmaceutical companies sought after data through individual permission-based access?
  • Do you believe access to your data is a human right? Is this a prelude to the next generation of commerce?

Sources: BusinessWire, ForbesTechCrunch, The VergeThe Washington Post

Photo by Hitesh Choudhary on Unsplash